عنوان مقاله [English]
The purpose of this study is to investigate the effect of place attachment on environmental behavior of employees with the mediating role of alternative and cycle behaviors and green nudge. This research is descriptive, using a survey method. The sample consists of 189 employees in Department of Environment of Semnan Province selected randomly. Partial Least Squares method was used to analyze the data. Findings verify the validity and reliability of research instrument. The reliability coefficient is higher than 0.7 for all research constructs. Results show that place attachment has a positive and significant effect on employees' environmental behaviors. There is also a positive and significant effect of place attachment on variables of alternative and cycle behaviors of employee and green nudge. As well, alternative and cycle behaviors of employee and green nudge have a positive and significant effect on employees' environmental behaviors. Finally, green nudge and alternative and cycle behaviors do not mediate the relationship between place attachment and environmental behaviors of employees.