The growth and excellence of students in the context of the university requires an educational environment in addition to a scientific environment, so paying attention to cultural and social issues in universities is an inevitable necessity. However, until now, an efficient mechanism has not been designed to evaluate the cultural and social performance in Iranian universities, and until this research, the cultural issue did not have a place in the ranking of Iranian universities. For this reason, the aim of the upcoming research is to identify indicators of cultural and social performance of Iranian universities and provide a model for cultural ranking of universities. The present research method is mixed. In the qualitative part, the method of content analysis and document study was used, and in the quantitative part of the research, the expert panel method was used using a questionnaire and Kendall's correlation coefficient test. In this research, after reviewing and analyzing the relevant documents, interviews were conducted until theoretical saturation was reached, and also during numerous meetings with a team of experts from the Ministry of Science and some selected universities from all over the country, finally 133 indicators, 45 components and 8 dimensions have been identified. The results of this research show that the identified cultural and social indicators can be used as a basis for ranking universities and adjusting the cultural budget of universities and have a significant impact on improving the cultural and social performance of universities in the country.